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» Research, evaluate and select the
best shows for your organization;
» Establish SMART Exhibit/Event Marketing objectives
tailored to your marketing strategy;
» Prepare a strategic Exhibit/Event Marketing plan
designed for your unique needs;
» Offer expert advise on the design of an exhibit
that fits your corporate image and meets all your marketing
objectives;
» Execute targeted pre-show promotion programs;
» Select and train exhibit staff;
» Develop effective exhibit demonstrations
» Implement simple, yet effective lead-to-sales programs.
Great Events are No Surprise. Truly successful events demand
thorough planning, flawless execution, and prompt reporting.
So there’s nothing surprising about success. But making
a great event appear effortless requires expertise –
the kind provided by ABComm. Once you’ve executed
a great event, you need hard data to measure your success
and ensure you can do it again.
Our clients prefer our services on an as-needed
basis. If you don't require a full time exhibit/event marketing
specialist, consider ABComm. We can help out during peak
periods to avoid employee burn-out and can even temporarily
staff positions during extended absences or while looking
for full time replacement. The majority of our clients only
attend a few shows a year and they prefer having ABComm
manage their Exhibit/Event Marketing activities.
Staff resources tight? ABComm's multilingual
staff are fully qualified to meet and qualify visitors for
your products and services. Many of our clients find that
ABComm staff outperform their own staff and find this service
to be cost effective, allowing your staff to be more productive
at what they do best.
We can evaluate your current Exhibit/Event Marketing program. Based on our research and findings, we'll
recommend a plan of action and even help you get from where
you are now to where you want to be.
Need a new booth? We can help you get the best booth, at
the best price, from the best designers. From preparation
of the Request for Proposal to selection and recommendation
of exhibit houses, boutiques, designers, builders, etc.,
we will review, evaluate and recommend the right solution
for your needs and budget.
"Thanks, BUT I've already got someone
organizing our trade shows and events."
What experience does your exhibit/event coordinator have?
What education do they have in exhibit/event marketing?
For most of our clients, the reality is they don't have
time or money to send their staff to expensive and time
consuming conferences. ABComm will work side-by-side with
your marketing team training and educating them in exhibit/event
marketing as well as CI techniques, as they do the work.
The ultimate in "on-the-job training." Within
three shows you will have a fully functional, strategic
Exhibit/Event Marketing program that gets improved results.
» Download
Full Corporate PDF
» Download Exhibit Management
PDF
Contact ABComm for all your Exhibit/Event Marketing
needs:
Tel: (613) 224-0447
Toll
Free:
1-877-403-7056
Fax: (613) 224-3826
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